Welltech, one of the leading companies in the wellness app space, has announced the appointment of Gil Bar-Tur as its new Chief Executive Officer.

The company serves more than 25.5 million active users worldwide and brings together a team of over 500 Welltechers across five global hubs. This leadership update marks a significant step in Welltech’s ongoing strategy to scale its global presence and strengthen its position in performance marketing for wellness applications.

Alongside the CEO appointment, Alex Slavitski has joined Welltech as Chief Product Officer, and Omry Aviry has taken on the role of Chief Marketing Officer. Together, the new leadership team brings a shared ambition to accelerate growth and further develop Welltech’s product and marketing capabilities, supported by the company’s strong operational engine and international team.

Looking ahead, Welltech remains focused on building and scaling innovative wellness products and strengthening its leadership in global performance marketing for the wellness app category.