At the Meta Marketing Summit, Welltech's AI Creative Solutions Lead, Dmitry Parkhimovich, and Head of User Acquisition, Oleksandra Kryshtal, shared how the company's AI-powered Creative Factory has evolved beyond content generation into a scalable creative performance engine.
What started as a tool to create more ads, faster, has evolved into something much bigger. Today, Welltech's Creative Factory helps generate diverse, high-performing creatives by bringing together AI specialists, creative teams, and influencer marketing experts. It's a great example of how technology and people work best together.
As Dmitry and Oleksandra shared, generating "100 hooks in one click" is impressive — but it's only the starting point. The real work begins with testing ideas, learning what resonates with audiences, refining the creative, and repeating the process. That's how better-performing campaigns are built.
And while AI can help teams move faster and create at scale, great marketing still depends on human creativity, audience insights, and a willingness to experiment.
Thank you to the Meta Marketing Summit for the opportunity to share our journey, exchange ideas with fellow marketers, and connect with people who are shaping the future of marketing.
